Rupert Murdoch managed to utter the 'F" word as he delivered News Corporation's quarterly profit results - Facebook.
The social network site owned and run by Harvard graduate, Mark Zuckerberg, has exploded in use since it opened membership to the general public, boasting an audience of more than 50 million in its pitch to advertisers.
In July 2005, Mr Murdoch paid $US580 million for Facebook rival and market leader MySpace, and was keen to spruik its advantages.
"Obviously MySpace's most talked about competitor is Facebook," Mr Murdoch conceded.
"While it has grown rapidly over the past several months, it is still only 45 per cent of MySpace in terms of unique users," he said.
But While the two sites battle it out for popularity, Mr Murdoch spoke of their ability to co-exist.
"The two platforms are very different in the user experience," he said.
"MySpace pages become a home on the internet, it's where they discover people, content and culture.
"Facebook, on the other hand, tends to be a web utility, similar to a phone.
Recent research conducted by 'Nielsen' has shown that 74 per cent of Facebook users are also Myspace users.
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4 comments:
Daniel
I am working on a research project about corporate data mining.
My specific focus concerns the logic behind the Big Business scramble over internet social networking sites.
Murdoch and his ilk are not investing millions just to play Uncle to a bunch of teenagers.
All deals of that magnitude have been sanctioned by shareholders, directors, and bankers.
There is a corporate strategy in place. But this strategy might not be the same as the baloney pushed by the PR world (and I include
dubiously independent financial journalists.)
Can you point me in the direction of any relevant information.
This is an anonymous message but I will confirm that I am in the UK,
a (benign) police state west of France
I will be watching your blog
Thanks for writing this.
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